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Overview
A quick glance at the most important metrics and trends related to your website visitors.
Visitors
Conversions
4,123
2%
below target
Impressions
46,085
2%
below target
Visits
62,083
3%
above target
AI Insights
Conversions closed the period at 4,123, still 2% below target and the weakest of your three headline metrics.
Visits (62,083) are running well ahead of impressions (46,085), a gap that usually points to duplicated session tracking.
The predicted visitors-to-page-views ratio of 55% is 10 points above the 45% average, so lifting the 472 overall score is within reach this quarter.
Your Audience
Demographic properties of your users and how they interact with your content.
Visitors vs. Page Views
Overall Score
472
42.9%
Average Ratio
45%
13.1%
Predicted Ratio
55%
22.2%
New vs. Returning
New
36,868
Returning
9,217
Gender
Male
25,347
Female
20,738
Age
Under 30
16,130
Over 30
29,955
Language
English
11,521
Other
34,564